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Gothic Fashion

From the Magazine

Gothic DIY Dress Up Ideas

With the recent revival of goth aesthetics and the popularity of media like Netflix’s Wednesday and Beetlejuice Beetlejuice, gothic fashion is...

Man in a black leather trench coat and tie standing in a gray room with shadowy tree wallpaper looking down

There’s a lot more to being goth than just wearing black clothes; it’s a lifestyle built around music, community, and...

How to Style Gothic Clothes for Women

Whether you’re a baby bat or a maven of the night, everyone can use some fresh gothic fashion inspiration now...

How to Style T-Shirts

It’s so easy to live in t-shirts–they’re comfy, inexpensive, and classic style elements. Tees are the building blocks of so...

Everyday Outfits for an Alt Aesthetic

It’s easy to default to black t-shirts and hoodies when you wear mostly alternative fashion, but there’s a whole universe...

Essential Women’s Basics for a Gothic Wardrobe

Putting together a showstopping collection of goth clothes involves getting your hands on a lot of vampy statement pieces. From...

Embrace the Soft Goth Aesthetic with This Spring Capsule Wardrobe

The trees are blooming, the birds are singing. You know what that means: it’s time to get spooky. Okay, maybe...

Channel Your Inner Sorceress with These Witchcore Outfit Essentials

Do you feel the call of the moon on misty nights? Are you one with the natural world? Maybe you...

The Baby Bat's Guide to the Medieval Goth Aesthetic

Do you long to explore ancient realms of magic and mystery? The imaginative medieval gothic aesthetic could be just the...

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Gothic Culture

From the Magazine

24+ Great Vampire Movies to Slake Your Thirst

Vampires are cinema’s most enduring monsters. They represent many things: lust, greed, the exploitative ruling class, outsiders, immortality. For over...

Dark Romance: 10 Classic and Contemporary Goth Books to Get Your Claws On

Looking for a spooky read with a dark and brooding aesthetic? Whether it’s about ghosts from the past, a doomed...

What Is Gothic Horror?

Gothic horror has been captivating audiences for centuries with its heady mixture of dread and chilling atmosphere. It’s time to...

Darkness and Rage: A Guide to Goth and Punk

Confused about the difference between punk and goth? Have no fear. Here’s everything you need to know to start exploring...

The 20 Best 80s Horror Movies (That Aren’t Slashers)

There’s something so satisfying about a good 1980s horror movie. Whether it’s the gooey practical effects, the mile-high hair, or...

The Baby Bat's Guide to 80s Goth Bands

Getting into goth bands can be daunting—after all, there’s over forty years’ worth of goth music out there. The good...

Black and white photo of a person in a moon t shirt playing a guitar

Bone-rattling bass and haunting synths echo from the walls of a crowded club. The scent of clove cigarettes and hairspray...

Memento Mori: Symbols and Meanings

Powerful and haunting, the memento mori motif is a common theme in art from the medieval period and the Renaissance–and...

A young woman with black lipstick, dark eye makeup, and a lacy top standing in a desert setting

Mysterious and rebellious, glamorous and alluring: being goth has been a badge of honor among outsiders and a refuge for...

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Sometimes, we all need a little wisdom to get us through the dark times (or the uncomfortably bright and sunny...

The Best Gothic Poetry of the Victorian Era

Dreamlike and macabre, gothic poems give voice to our inner darkness. From haunted lovers to cruel goddesses, Victorian gothic poetry...

23 Pieces of Memento Mori Art That Find the Beauty in Death

One of the most powerful and affecting themes in art, memento mori imagery reminds the viewer that death is always...

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Embrace Your Darkness
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Become the Night
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Find Your Coven
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Embrace Your Darkness
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Create a Mood
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Get Devious
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Unleash Your Imagination
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Become the Night
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Find Your Coven
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Embrace Your Darkness
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Create a Mood
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Get Devious
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Unleash Your Imagination
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Become the Night
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Find Your Coven
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Embrace Your Darkness
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Create a Mood
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Get Devious
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Unleash Your Imagination
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Embrace Your Darkness
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Gothic Style

From the Magazine

Our Favorite Fresh Hair Color Ideas in Red

Red is the color of fire, of blood, of a vampire’s kiss. It’s evocative and attention-grabbing, not to mention a...

A woman with a messy updo and a nose ring looking off to the side

In the 1990s, goths rose up from the underground and conquered the mainstream, appearing frequently in film, books, and television....

How to Tease Your Hair

Achieving a menacing black cloud of teased hair is a must for trad goth hairstyles, but teasing is a technique...

black and white photo of a young man dressed in black sitting in a bathtub with water running down his face and smudgy black eye makeup

If you’re experimenting with goth men’s fashion, you probably already know how to accessorize your black wardrobe with jewelry, belts,...

A man in a leather jacket with red tipped dreadlocks crouching with his hand over his face

Looking for a hairstyle that reflects your darkness? Good news: goth guys have so many hair options! If you’re in...

A bottle of perfume sitting on a silver tray against a shadowy wall

There’s magic in perfume. It’s effervescent and fleeting, but it leaves a lasting impression. Like magical practice, it uses elements...

A young woman with red lipstick and two toned hair that is half black and half white

After you put together a showstopping goth outfit, a gothic hairstyle is the ultimate finishing touch. Having a few goth...

The Best Black Lipsticks for Any Budget

Black lipstick is as essential to a goth’s arsenal as smokey eyeliner and black leather. But when it comes to...

15 Bright Hair Color Ideas for Goths That Are Pure Witchcraft

To dye or not to dye? It’s the eternal goth dilemma (at least, for those not blessed with raven locks)....

The Ultimate Guide to 80s Goth Hairstyles for Women

Every creature of the night needs to shake up their look once in a while, and what better way to...

Night Forest: Exploring the Eco Gothic

Strange sounds and ghostly echoes of life haunt the forest at night. From shadowy mountains and rivers to the endlessly...

Darkness + Comfort

Menswear

Men's Tee
Ghost in the Machine

Cyberpunk vibes meet ghostly imagery in this durable cotton tee.

Men's Oversized Hoodie
Doppelganger Newsprint Super Skull

Get bold design and deathly comfort all winter long.

Men's Tee
Human Cryptid

Prepare to be sighted in this 100% cotton mothman tee.

Men’s Hooded Tee
Heart of Thorns

Wear your heresy with this hand-drawn design on a premium cotton hooded long-sleeve tee.

Gothic Lifestyle

From the Magazine

103+ Dark and Elegant Female Gothic Names

What’s in a name? A lot, actually! The perfect gothic girl’s name is sophisticated, dark, and enchanting. Whether you need...

How to Celebrate World Goth Day in 2025

World Goth Day (May 22) is upon us once more, bringing macabre festivities and a joyous celebration of darkness the...

94 Ideas for a Dark & Unforgettable Goth Wedding

Finding your kindred spirit in darkness is cause for celebration. It’s time to get all your family and friends together...

Black and white photo of a man in a black suit holding an umbrella with his face in shadow

Choosing a name is always a process of elimination. When it comes to a good gothic name, you want it...

Mystic Ankh Crossbody Bag
American Gothic

From the Magazine

American Gothic: The Beautiful Nightmare World of Thomas Harris’s Hannibal Lecter Books

[Contains spoilers.] Twisted and unforgettable, Thomas Harris’s Hannibal Lecter novels have been drawing readers into their gothic dreamscape over the...

American Gothic: Reading Edgar Allan Poe's "The Masque of the Red Death" in a New Gilded Age

The world is divided into haves and have-nots. A deadly plague ravages the countryside. The wealthy lock themselves away in...

Emily Dickinson: Poet of Death

Reclusive and fiercely talented, 19th-century poet Emily Dickinson is one of the most famous and influential American writers. Her short,...

American Zombies: From Haitian Folklore to Pop Culture Horror

The zombie represents a multitude of fears, from the loss of the self to the violence of mindless mobs. Its...